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The Change Masters Business Rosabeth Moss Kanter

785 pesos con 86 centavos

en 12x 111 pesos con 44 centavos

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Características principales

Título del libroTHE CHANGE MASTERS.
AutorRosabeth Moss Kanter
IdiomaInglés
Editorial del libroTouchstone
FormatoPapel

Otras características

  • Género del libro: Ciencias económicas

  • Subgéneros del libro: Negocios

  • Tipo de narración: mkt

  • ISBN: 9780671528003

Descripción

(Mark-C 3.3.14)

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THE CHANGE MASTERS. Innovation & entrepreneurship in the american Corporation.

Autora: Rosabeth Moss Kanter.



““The purpose of Kanter’s deservedly popular book is to define the circumstances under which innovation can flour-

ish______ Does Kanter’s book offer anything substantially dif-

ferent from the many books now on the market? It does. The depth oí reach here is great.”

—Harvard Business Review

“To the layman, The Change Masters explains a great deal and does it very persuasively.”

—Anatole Broyard, The New York Times

“None has gone this íar in presenting the evidence that com- panies characterized by an open culture...are successful in both human and ‘business’ terms.... This book argües con- vincingly that change is possible.”

—Industry Week

In executive suites throughout America, The Change Masters has become one of the most talked-about books in years. The author, Dr. Rosabeth Moss Kanter, is a professor at Harvard University’s Business School and a leading advisor to many Fortune 500 companies. The key to an American corporate renaissance, says Kanter, lies in innova­tion, entrepreneurship and the development of “participative man- agement" skills that encourage the use of new ideas arising from within the Corporation itself. Kanter demonstrates how corpozations that are ‘‘integrationist" (successful at stimulating the innovative capacity of their people) rather than "segmentalist” (so rigidly struc- tured as to stifle innovation) are able to say ahead of changing tech- nologies and markets. The Change Masters looks behind the scenes at some of the most important companies in America, including Hewlett-Packard, General Electric, Polaroid, General Motors, Wang Laboratories, and Honeywell, to describe their organizational struc- tures, their corporate cultures, and their specifíc strategies.

Cover design © 1984 by Robert Anthony, Inc. Cover photograph © 1984 by Robert Koropp” (de la contratapa del libro)



Índice

The need por an american coporate ernaissance

Why We’re in trouble: the quiet suffocation of the entrepreneurial spirit in sementalist companies

Places where innovation flourishes-and why

Managing in the innovating organization: skills for change masters

Can America do it? Realizing a corporate renaissance

NOTA: Todos los capítulos se encuentran extensamente desarrollados.



Editorial Touchstone

Cantidad de páginas numeradas: 432

Medidas aproximadas: 15,5 x 23,5 cm.

Idioma: inglés

Estados Unidos, 1984

Estado general del libro: bueno.



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(Mark-C 3.3.14)