Business Communication With Exercises Phyllis Davis Hemphill

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(Mkt-C 4.1.14)


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BUSINESS COMMUNICATION with writing improvement exercises

By Phyllis Davis Hemphill & Donald W. McCormick

Fifth Edition

Table of Contents:

1. You and Business Communications: The Communication Theory. 2. Qualities of Good Business Communication: Attractive Appearance. 3. Qualities of Good Business Communication: Goodwill Tone. 4. Qualities of Good Business Communication: Clear and Complete Message-The Letter as a Whole. 5. Qualities of Good Business Communication: The Letter and Its Parts. 6. The Routine Information Letter: The Yes Letter. 7. The Negative Communication: The No Letter. 8. Sales Letters and Persuasive Requests. 9. Credit Letters and Collection Letters. 10. Memorandums. 11. Oral Communications. 12. Employment Guides: Finding a Job, Holding a Job, Earning a Promotion, Changing Jobs. 13. Employment Resumes and Application Letters
Miscellaneous Employment Communications. 14. Letters You Don't Have to Write But Should. 15. Planning a Business Report or a Term Paper. 16. Writing a Business Report or Term Paper
Writing Proposals. Appendixes. Index.


Prentice Hall

Cantidad de páginas numeradas: 397

Medidas aproximadas: 21 x 27.5cm

Idioma: inglés

USA, 1996

Estado general del libro: bueno.



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(Mkt-C 4.1.14)